Call of Duty : Black Ops - Calling out our inner jarhead

The television add accompanying the launch of the international game, Call of Duty : Black Ops opens with a woman in as suit walking through a war zone and blasting away with an automatic rifle.

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Over the 60 seconds it shows adults from all walks off life – a university student, a balding concierge, a uniformed short order cook – smiling broadly and firing rocket launchers, shotguns, and pistols at one another. It ends with a bold and potentially controversial statement: “There’s a soldier in all of us.”